Raw/Tech features a selection of products united by the desire of going rough and natural, combining raw materials with modern techniques or reinventing old crafts using new materials an knowledge. The title of the exhibition curated by Studiopepe plays on the oxymoron raw/tech, focusing on the contrast between an object with primordial character and the technique that comes as a result of research by the designer. Prime materials like stone, wood, wheat, fruit and vegetables or natural wax form the basis of the products while the rain, the sand or the drying process influence and shape the designs, giving them a strong and raw character.

 

Client: Valcucine
Name: Raw/Tech
Location: Valcucine Showroom / Viale Piave, 27 - Milano
Year: 2013
Photography: Andrea Ferrari