Studiopepe did the concept and styling for a set-up that included a live performance of a sleepless man that spent the whole night basking in the Ivano Redaelli's bed and textiles collection, located in the exclusive Sahrai store in via Manzoni.

Client: Ivano Redaelli
Name: Sleepless at Grandhotel
Location: Sahrai / Via Manzoni, 45 - Milano
Year: 2013
Photography: Silvia Rivoltella