Ivano Redaelli' stand of Salone del Mobile 2013 showed the stylish and contemporary atmosphere of the 30s and 40s. Studiopepe led the creative direction keeping in mind that those were the years of the major changes, marked by a simple but refined approach: linear shapes, precious details, geometrical patterns. The classic collections of home textiles are enhaced and renewed: cashmeres, wools, linens, stonewashed cottons and silks. Sumptuous minks, elegant sables, printed silks. Many are the references to the Made in Italy charm, which in those years properly reaches one of its highest peak thanks to the rationalist architectural movement, of great elegance and formal severity.

Client: Ivano Redaelli
Name: Salone del Mobile
Year: 2013
Photography: Silvia Rivoltella