Studiopepe developed a new concept for the interiors of the newly opened MaxMara flaship store in Tokyo Ginza. 
The collaboration aims to enhance the brand image and to introduce a new mood for the shopping experience. The project brought in luxury textiles, a special selection of furniture and complements and also new tailor-made display and storage counters designed by Studiopepe. The window set-up unveils the exclusive process behind MaxMara iconic trench coat.

Client: MaxMara
Location: Max Mara / Tokyo Ginza
Year: 2013
Photography: Courtesy of MaxMara /
Moodboard by Valentina Sommariva