Studiopepe developed a new concept for the interiors of the newly opened MaxMara flaship store in Tokyo Ginza. 
The collaboration aims to enhance the brand image and to introduce a new mood for the shopping experience. The project brought in luxury textiles, a special selection of furniture and complements and also new tailor-made display and storage counters designed by Studiopepe. The window set-up unveils the exclusive process behind MaxMara iconic trench coat.

LOCATION: Max Mara | Tokyo Ginza
YEAR: 2013
PHOTOGRAPHY: Courtesy of Max Mara | Moodboard by Valentina Sommariva