We are proud to announce that Club Unseen won the jury prize at the frame design awards for the category


Future, reloaded.  Contemporary and memory, sartorial craftsmanship and augmented reality, public and private: antithetical realities are organically overlapping in Club Unseen, the new project created for the 2018 Salone del Mobile.

The secret location winds through surprising rooms with installations created in collaboration with companies that represent cases of excellence in the field of Italian and international design, for which Studiopepe has developed exclusive and bespoke projects, presented for the first time, together with an original vision of historic pieces.

Club Unseen tells its tale by comparison between the contemporary world and memory, sartorial craftsmanship and digital content, public and private, in a unique, surprising signature set piece where the different forms of contemporary social interaction, from personalisation to authenticity of experience, all the way to the bond with the city, are interpreted through the design of an exclusive place to be shared with others.

In a moment like the FuoriSalone, increasingly connected and dense with input, the members of the Club can enjoy an exclusive and informal refuge in which to find a convivial dimension of discovery, away from the usual crowded itineraries, in keeping with the rules of proper hospitality.


NAME: Club Unseen
LOCATION: Secret Location
PHOTOGRAPHY: Andrea Ferrari & Giuseppe Dinnella  YEAR: 2018