The iconic Scandinavian shelving system String is the main character of the renovated Valcucine Milano Piave showroom. The concept was inspired by the retro mid-century atmosphere, characterized by pale and bold colors mixed together with fresh geometries. Patterns and graphism live together with natural materials as wood, raw wool and cork. For the occasion Studiopepe also conceived a new palette of colors for the limited edition of the String Pocket, an exclusive for Spotti Milano. 

CLIENT: String – Spotti Milano
NAME: The String Apartment
LOCATION: Valcucine Milano Piave
YEAR: 2015
PHOTOGRAPHY: Silvia Rivoltella